About Us
Who We Are
ShopShift is a social commerce advisory firm helping brands and agencies navigate and win in the fastest-growing channel in digital commerce.
Our Approach
We don't replace your team, we elevate it. Through high-impact sessions, structured frameworks, and ongoing advisory, we equip your organization with the knowledge and tools needed to operate like a top-tier social commerce player.
Meet the Team
I'm a social commerce strategist and former member of the TikTok Shop EU team, where I supported the launch and growth of the platform across European markets. Working with brands in Spain and the UK, I developed hands-on expertise in how TikTok Shop operates, from seller onboarding to scaling performance.
I'm a TikTok Shop expert with experience at a TikTok Shop Partner Agency managing stores across the UK and EU, working with brands in the health, wellness and beauty categories, specializing in affiliate strategy, content creation, and monetisation.