Social Commerce · TikTok Shop

Turn your team into
TikTok Shop experts. FAST.

The future of commerce is already here.
We make sure your team is ready for it.

Explore Our Services Book a Session

Why TikTok?

20%
of eCommerce sales will come from social commerce by 2030
$6T
trillion global market opportunity
#3
eCommerce retailer in the US
#2
biggest sales channel during Black Friday 2025 in the US

The Shift

From "people search for products"
to "products find people."

TikTok Shop is redefining the consumer journey—blending discovery, content, and checkout into a seamless experience that drives impulse and conversion at scale.

We help brands understand, launch, and scale in social commerce—without replacing your team. We enable it.

On-Site Strategic Enablement

We work alongside your team in high-impact, in-person sessions designed to align on priorities, shape your approach, and accelerate your path to market in social commerce.

Ongoing Advisory & Team Enablement

We act as an expert partner to your team, providing ongoing guidance, feedback, and strategic direction as you develop and execute your social commerce initiatives.

Executive Briefings & Industry Speaking

We support leadership teams and industry events with sharp, actionable perspectives on social commerce, helping organizations understand where to play and how to win.

See Our Services

About Us

Who We Are

ShopShift is a social commerce advisory firm helping brands navigate and win in the fastest-growing channel in digital commerce.

Our Approach

We don't replace your team—we elevate it. Through high-impact sessions, structured frameworks, and ongoing advisory, we equip your organization with the knowledge and tools needed to operate like a top-tier social commerce player.

Meet the Team

Gretel Troetsch
Gretel Troetsch
Social Commerce Strategist · Ex-TikTok Shop EU

I'm a social commerce strategist and former member of the TikTok Shop EU team, where I supported the launch and growth of the platform across European markets. Working with brands in Spain and the UK, I developed hands-on expertise in how TikTok Shop operates—from seller onboarding to scaling performance.

Ready to shift your brand into social commerce?

Explore our programs or get in touch to design a tailored solution for your team.

See Our Services Contact Us