ShopShift — Shifting Brands Into Social Commerce

The Shift

From "people search for products"
to "products find people."

TikTok Shop is redefining the consumer journey, blending discovery, content, and checkout into a seamless experience that drives impulse and conversion at scale.

We help brands and agencies understand, launch, and scale in social commerce. We don't replace your team, we enable it.

The problems we solve

Should you even be on TikTok Shop?

You keep hearing about the channel, but nobody can tell you if it's worth the investment for your brand. We size the opportunity for your category so you decide with data, not hype.

Launching blind costs you months

Wrong setup, catalogue issues, content that doesn't convert, and a shop that never takes off. We get your first weeks right, with a clear roadmap from account to first sales.

Sales are stuck and you don't know why

The shop runs, but GMV has hit a ceiling. We find where revenue is leaking, from affiliates to LIVEs to ads, and hand your team the levers to fix it.

See How We Solve It

Clients ask for TikTok Shop. Can you deliver?

Saying no means losing the brief; improvising means risking the client. We help you build a TikTok Shop offer you can sell and deliver with confidence.

Your team learns on your clients' time

New operators take months to run accounts solo, and your seniors drown covering for them. We train your team with insider knowledge, operational in weeks, not quarters.

A client's shop underperforming is your problem

We audit your clients' shops, diagnose the growth ceiling and hand your team a prioritized action plan to execute, under your brand.

See How We Solve It

About Us

Who We Are

ShopShift is a social commerce advisory firm helping brands and agencies navigate and win in the fastest-growing channel in digital commerce.

Our Approach

We don't replace your team, we elevate it. Through high-impact sessions, structured frameworks, and ongoing advisory, we equip your organization with the knowledge and tools needed to operate like a top-tier social commerce player.

Meet the Team

Gretel Troetsch

Founder · Social Commerce Strategist · Ex-TikTok Shop EU

I'm a social commerce strategist and former member of the TikTok Shop EU team, where I supported the launch and growth of the platform across European markets. Working with brands in Spain and the UK, I developed hands-on expertise in how TikTok Shop operates, from seller onboarding to scaling performance.

Patrick Bardinet

Co-Founder · TikTok Shop Expert · Content Strategist

I'm a TikTok Shop expert with experience at a TikTok Shop Partner Agency managing stores across the UK and EU, working with brands in the health, wellness and beauty categories, specializing in affiliate strategy, content creation, and monetisation.

Is your Brand
ready for the social
commerce era?

We turn your team into
TikTok Shop experts. FAST.

Should you even be on TikTok Shop?

Launching blind costs you months

Sales are stuck and you don't know why

Clients ask for TikTok Shop. Can you deliver?

Your team learns on your clients' time

A client's shop underperforming is your problem

Who We Are

Our Approach

Meet the Team

Ready to shift into social commerce?

Is your Brandready for the socialcommerce era?

We turn your team intoTikTok Shop experts. FAST.

Should you even be on TikTok Shop?

Launching blind costs you months

Sales are stuck and you don't know why

Clients ask for TikTok Shop. Can you deliver?

Your team learns on your clients' time

A client's shop underperforming is your problem

Who We Are

Our Approach

Meet the Team

Ready to shift into social commerce?

Is your Brand
ready for the social
commerce era?

We turn your team into
TikTok Shop experts. FAST.